
One Towel Does Everything
Everyone Already Has One
The gym crowd found it first. Then it spread beach bags, yoga studios, pool decks, and now half the cars in your parking lot. The headrest pocket locks it in place through every turn and every stop, no straps or clips. Universal fit for cars, trucks, SUVs, and Jeeps. At this point, the only question is why your seat is still bare.
Frequently Asked Questions
Will it fit my vehicle?
Will it fit my vehicle?
Yes. The headrest pocket is designed for a universal fit across front seats in nearly all cars, trucks, and SUVs. If your seat has a headrest, the towel slips right over it.
Does it come with snaps?
Does it come with snaps?
This design secures with the universal headrest pocket. Snap-button availability varies by design — check the design list before ordering if snaps are a must-have for you.
Is it actually absorbent, or just a thin cover?
Is it actually absorbent, or just a thin cover?
It's genuine performance microfiber, absorbent enough to use as your primary gym, beach, or yoga towel, and durable enough to live in your car full-time.
Is it machine washable?
Is it machine washable?
Yes. It's machine washable, so sweat, sand, and salt rinse right out and it's ready for your next session.
What can I use it for besides my car seat?
What can I use it for besides my car seat?
Yoga mat towel, beach and pool towel, outdoor blanket, picnic layer, pool-chair cover, and gym towel. It's built to be the one towel that does everything.
Went Viral For A Reason
Millions of views don't come from a regular towel. This is genuine performance microfiber that pulls sweat, water, and moisture off you and your seat on contact, dries fast, and is ready to go again. Absorbent enough to be your main gym and beach towel, tough enough to live in your car full-time.
The Towel That Broke The Internet
The Summer's Most-Shared Car Upgrade